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Using the Power of Labels and Titles
Did you vote in the last presidential election? Did you get a cool “I voted.” sticker? It was interesting how many people wore that sticker proudly. My newsfeed was flooded with Instagram, Facebook and...
View ArticlePower of Storytelling
When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you share a story, people are often more likely to...
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Chapter 3: How “Stories are 22% More Memorable”
Did you know that Apple’s Steve Jobs saved lives? One afternoon, Steve Jobs, co-founder of Apple, was testing a new Macintosh computer and was bothered by the slow boot-up time. Jobs approached Larry...
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